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But the Detroit auto industry has now had three decades to come up with fuel efficient products that are also fun to drive and reliable.
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When it costs money to use carbon, people begin to seek profits from selling fuel-efficient products like long-lasting light bulbs, appliances that save energy, hybrid cars, even factories powered by the sun.
Modern wood-burning stoves are very fuel efficient and new products such as wood pellets are available to burn.
When technology makes other sources of power economically competitive, and when consumers demand them, voting for more fuel efficient cars, more public transport or more energy efficient products with their pocket books, then things will change.
Making cars more fuel efficient and designing them to be smaller at the product level isn't enough to address their larger footprint on the planet.
This market which includes brands, products and services from organic food to fuel efficient cars is now estimated to be over $209 billion in the US alone.
The reason that businesses are in the fuel-cell race today is simple: the hope of cleaner and more efficient products points to higher profits.This is not to say that governments need do nothing.
David Albritton, a spokesman for General Motors' product development division, said in an email that the three main areas to focus on when trying to make vehicles more fuel efficient were reducing aerodynamic drag, reducing weight and improving mechanical efficiency.
The Vasimr is the most fuel efficient.
Is this model safe, fuel efficient and reliable?
At least the new car is more fuel efficient.
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