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Critique: While they're focusing on targeting a single vertical, reaching profitability, and raising angel money to fuel customer acquisition marketing overall, this is a pure consumer play where you want the absolute absence of friction and you want to encourage off-label use cases and creativity.
The additional funding will be used fuel customer acquisition and for new product development.
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Raising more money to reach a technical milestone or to fuel a successful customer acquisition strategy are worth the distraction and pain.
The company's patented technologies and runaway revenue growth, fueled by new customer acquisition as well as strong expansion of existing accounts, make it an incredibly attractive platform for the next generation of organizations who want and need to accelerate sales".
Health Plan One will use the $6.5 million "to fuel growth in online customer acquisition and secure its place as a premier marketplace for health insurance".
The startup says it has since relied on operating income to fuel product development and new customer acquisition.
The company also says it plans to invest more heavily in customer acquisition activities to fuel NOOK digital growth.
The stock drop could be partly fueled by the rising costs of customer acquisition.
It's a great customer acquisition vehicle.
So we have a harder time with customer acquisition.
The fees would inflate his company's customer acquisition costs, he said, "and customer acquisition cost is the Rosetta stone of this whole model".
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