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We all know when something is canned, but even if you are canning a response, avoid terms that will make an already frustrated customer even more frustrated.
But it's also possible that Apple's new head of retail thinks the company will be better served by optimizing for successful product delivery, and fewer frustrated customer expectations, than by the spectacle of huge queues.
One frustrated customer, Kelly Adams, tweeted: "Every single morning Southern Rail makes me want to break down and cry and scream and rage because their service is so appalling".
In an email sent to one frustrated customer it said that it accepted orders "in good faith" as it was expecting more stock, but that its supplier could not meet the high demand.
"At present, machines are not very good at walking up stairs, picking up a paper clip from the floor, or reading the emotional cues of a frustrated customer" is how the M.I.T. researchers Erik Brynjolfsson and Andrew McAfee put it, in "The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies" (Norton).
MoviePass' troubles aren't limited to its frustrated customer base either.
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The attempt to placate frustrated customers resulted in BT creating 1,000 jobs at UK call centres last year; it plans double that number by April 2017.
Extra checks and delays at the borders are something we're anticipating but that's not going to help frustrated customers who get their orders pushed back.
The administration has made it clear, for weeks now, that it has prioritized fixing the front-end system that has frustrated customers.
This could move to the business's private channel some of the more negative comments that frustrated customers make on Twitter.
Also, old people tend to consume more ATM usage time, possibly frustrating customers in the queue.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com