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The Food and Drug Administration is moving to develop guidelines for the information on the front of packages.
Still, one can hardly propose covering the front of packages with 500-word treabouts abouthehe product's provenance.
He said the agency would consider the possibility of creating a standardized nutrition label for the front of packages.
The makers of Coca-Cola and M&Ms will soon print calories on the front of packages.
And if manufacturers increasingly push key nutrition facts to the front of packages as many have begun doing the confusion could be magnified.
Today the word "crackers" is verboten, and the brand is replacing the term "snack crackers" on the front of packages with "snacks," a change that will be completed across the line in 2011.
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Across the pond, Great Britain's health department is backing standardized front-of-package nutrition labels.
The Institute of Medicine says front-of-package nutrition labels should be simplified and standardized.
"We would hope it would become the front-of-package labeling standard in the United States".
It calls on the agencies to establish a uniform labeling system to replace the confusing proliferation of front-of-package labels greeting consumers on store shelves today.
Margaret Hamburg, the F.D.A. commissioner, has said she wants to improve front-of-package labels, but the agency is not expected to move quickly on the institute's recommendations.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com