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"To make money go further, identify sections of the community that really benefit from your services and use business intelligence to make sure citizens are receiving the benefits," says Bole. "Services must be more tailored – organisations should aim to move away from a broad-brush approach, and use business intelligence to understand where the demand for services really resides".
Some may not even realize they could benefit from your services, until you let them know.
And here's the final advise – market your retainer services to people who can benefit from your services the most.
So the cost of hiring you is a minimal price to pay in comparison to the ongoing revenue they'll be getting from your services.
Talk with them and ask if they know of anyone who might benefit from your services.
Contact the local schools to see if they have children who might benefit from your services or to see if they have part-time coaching positions available.
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What results have you seen from your service?
Reflective logs, case studies, presentations, certificates and feedback from your service users would all be relevant.
Bring them face-to-face with the people who use or benefit from your service.
As Americans, we have a responsibility to learn from your service.
"The court correctly found that under federal law, civil litigants can't subpoena your stored e-mail from your service," said Kevin Bankston, a lawyer for the Electronic Frontier Foundation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com