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If you're first thought from this headline is that this is a hell of a lot of money, you're not wrong.
If you're first thought from this headline is that this is a hell of a lot of money, you're not wrong.
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But have the less well-off really benefited from this headline-grabbing "robbing" of the rich?
The lessons from this? Headlines rarely provide real intelligence about what has actually occurred.
Take, for instance, this headline from this morning's A.P. story on pre-market action: "Stocks open lower after data show larger-than-expected drop in new home construction".
(This headline from the Onion sums it it up perfectly).
9. Relive the top 10 flirtatious moments between Julia Roberts and Dave Letterman Just look at this headline from People.
Or take this headline from just a few days ago: "Clinton promises to hold Wells Fargo accountable".
I know because of this headline from The Kitchn, a cooking Web site: "Cupcakes in a jar!
I'll not soon forget a BuzzFeed post from last February with this headline: "The sequester is terrible for traffic".
In a rare instance of candor — no doubt unintentional — from the advertising agency, this headline was spot-on.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com