"From the professionals' point of view, it has the opposite effect.
Then again, Rubio almost always gets good reviews from the professionals.
Mr. Bourland gets both the proverbial thumbs-up and the thumbs-down from the professionals.
Each pitch is allotted two minutes, followed by a two-minute appraisal from the professionals.
And he is also looking to extract information from the professionals he meets.
There is still strong resistance from the professionals against engaging with civil society to improve the system.
"In some ways the ideas coming from the professionals - like the Headteachers' Roundtable – are the most interesting at the moment.
We'll have to see.' There will be big offers on the table for him from the professionals.
Families also complained that communication and even basic respect were often lacking from the professionals providing care.
One way in which last year's amateur entries stood out from the professionals was in energy, passion and enthusiasm.
Some tour providers expressed concern that the volunteers, who do not need city licenses because they do not charge, would take business from the professionals.
