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However, "from concentrate" and most "not from concentrate" orange juice undergo processes that strip the flavor from the juice.
In the late nineteen-eighties, it came up with the phrase "not from concentrate" to distinguish its pasteurized orange juice from the cheaper "from concentrate" or "reconstituted".
El Patio del East Side, 211 60th Street, Manhattan; (212) 838-9090 (Dunning) FRESHLY SQUEEZED (DANCES NOT FROM CONCENTRATE).
So, producers who sold fresh were disadvantaged and challenged to compete with cheaper reconstituted juice made from concentrate when there was no required distinction yet the "from concentrate" could sell for much less than fresh squeezed.
Orange juice "from concentrate" is altered and reconstituted and also has quality and cost differences from fresh squeezed that impact both consumers and producers.
Prior to the required "from concentrate" label, consumers were deceived into buying juice they thought was "fresh" and not reconstituted...one is more expensive to produce than the other.
Similar(5)
I decide to join friends-of-friends for lunch in south Tehran, later retreating to one of their homes for some refreshing virgin mojitos-from-concentrate.
The Coca-Cola Company is introducing a not-from-concentrate orange juice that will compete with the Tropicana Pure Premium brand juice from PepsiCo Inc.
In the early 1970's, however, consumers began to move away from frozen concentrate toward chilled juice, both pasteurized not-from-concentrate and reconstituted concentrate.
In the late 1980s demand started to rise for not-from-concentrate juice, the ready-to-pour variety that has never been through an evaporator.
Brazil is currently the largest producer of sweet oranges and is the largest producer and exporter of freezer concentrate and not-from-concentrate orange juice [ 1].
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