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Not only have their revenues from alternative asset classes such as hedge funds been declining, they also face the prospect of losing retail clients to ETFs.
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Wondrous productivity and corporate profits figures point to a stampede into stocks, away from non-return bearing alternative asset classes.
That rapid increase is likely to drive the need for diversification into alternative asset classes.
But David Buik at BGC Partners said: The fact remains and this must not be forgotten: the alternative asset classes to equities are very unattractive.
Vanguard also made a shift in 2006 to maintain higher equity stakes for investors at given ages, but it has not added alternative asset classes.
So they started to diversify into "alternative" asset classes that were not correlated with equities yet offered the prospect of hefty returns.
By 2006, Yale was aiming to invest a staggering 69% of its endowment in illiquid alternative asset classes such as hedge funds, private equity, property and forests.
While alternative asset classes are nothing new, the novelty of many funds, the esoteric nature of their holdings and investors' unfamiliarity with them are sources of potential risk.
"The fundamentals favor equities over alternative asset classes, and the S.& P. 500, compared to its history, is neither underpriced nor overpriced.
Similarly, Mr. Bernstein says, David Swensen, manager of the Yale endowment, took the "radical" step in the 1980s of moving more than half of the endowment's assets into alternative asset classes like hedge funds, private equity, real estate and commodity futures.
The first is an application of cash flow engineering to alternative asset classes such as commodities.
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