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As delegates tried to work out how much of "Hazy" Vaizey's speech was ironic, some were grumpy about his apparently frivolous approach to a project that was guaranteed £40m of public funding via the licence fee.
Tucked away at the bottom of her CV, though, is a naughty secret he may find concerning: in a rare venture into fun by the earnest factual exec, she was responsible for the first series of CBBC's Horrible Histories, a show epitomising the frivolous approach to the past that Gove found so deplorable in his comments on the "Blackadder view" of the first world war.
"A lot of folks think of basic research as a sort of frivolous approach where we're indulging the whims of scientists who just want to follow their curiosity," said John Holdren, White House science and technology adviser, when AAAS CEO and Science Executive Publisher Rush Holt asked Holdren what he most wished the general public understood about science.
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At once frivolous and portentous, this approach was tailor-made for the 1970s, Bowie's signature decade.
This approach is not frivolous, but practical, attentive to the activities of everyday life.
It's a theme that Louis Malle had approached in the frivolous "Murmur of the Heart," from 1971; where Malle presents incest as another droll episode in the self-sufficient and self-satisfied life of a prosperous family, Bertolucci depicts it as an act of desperation in a shattered family.
The proponents of ski-idroet and all it entailed derided this approach as "hotel-sport," a frivolous pastime for the well-to-do.
The senator has called instead for an increase in Medicare and Medicaid payments -- not traditionally a Republican approach -- an end to "frivolous" medical lawsuits and more competition in the insurance marketplace.
"These issues include Obamacare, American energy exploration, a common sense approach to government regulation, limiting frivolous lawsuits, travel and tourism and investments in transportation and infrastructure so our economy can move".
"It's a semi-ironic approach, saying we know this is frivolous, but isn't it fun?" Ms. France said: "I don't know how serious a person I am.
I get irritated for frivolous incidents whenever the English Language (EL) exam approaches.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com