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Yet for Wall Street investors, bitcoin has remained a fringe product, too awkward — and potentially hazardous — to buy and sell.
The optimal decoy good is designed such that the superior quality of the brand manufacturer's main product and the unattractive feature of the fringe product are salient.
In just a few short years, e-books have gone from fringe product to mainstay of the publishing industry, exploding in popularity in genres ranging from romance to military history.
The film carries too much show-business establishment freight to be easily marginalized as a fringe product of the "loony left," as it surely will be by the same crowd who inflated Whoopi Goldberg's tasteless sexual innuendos into a "hatefest".
Yet, catheter-delivered prostheses almost exclusively use bioprosthetic tissue, thereby reducing one of the most promising developments for patients of the developing world into a fringe product for the few first world recipients.
A cult brand seizes the imagination of a small group who spread the word, make converts, help turn a fringe product into a mainstream name.
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Ross Rubin, principal analyst at Reticle Research, thinks Phoenix's goal is achievable, given the success some people have had in using crowdfunding sites to raise money for fringe products.
By choosing to showcase products that have clean, modern design, we are changing the perception of cannabis away from a fringe stoner product towards an acceptable product for wellness and recreation.
Soylent 2.0 is no revolution, but it could take this fringe food product slightly more mainstream.
Consumers generally understand the costs and risks: Surveys of consumers who use fringe lending products consistently find that although these products are expensive, consumers who use them generally understand that they are costly.
Like many policy issues that are consequential for low-income Americans, fringe credit products are regulated by state governments.
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