They need a user-friendly "vision", a soundbite-sized theme of their leadership.
With the global population expected to reach nine billion by 2050, he said, the "human-friendly vision" proposed by Kareiva and Marvier left little room for biodiversity.
On the face of it, Lord Mandelson's new framework for higher education looks like a student-friendly vision for the future of our universities.
In all honesty, what appeared as futuristic goth on the catwalk is likely to be rebranded as an office-friendly vision of dynamic black-and-white when the season starts commercially in mid-August.
RIM has a few things to thank for that little stock surge — on-stage demos of new BlackBerry 10 features helped flesh out RIM's (swipe-friendly) vision of user interaction and text input, and the revelation that the company's BlackBerry 10 devices would begin carrier testing next month seems to indicate that the production process is on schedule.
This case, however, may have cleared the way for a more artist-friendly vision of copyright law.
The second is still being considered, but it's far more controversial: It would modify the AP US History curriculum to, in essence, teach a more right-wing-friendly vision of America's past.
Nearly three centuries after Jonathan Edwards preached one of America's most famous sermons, "Sinners in the Hands of an Angry God" (1741), congregations are shopping for more user-friendly visions.
Ken Montler and his US companies Pangea and Global Electric Transport (GET) see commercial opportunity in Ethiopia's eco-friendly vision.
Since this production was commissioned by the collaboration-friendly "New Visions" series at Lincoln Center, it certainly qualifies as an experiment in bringing dance and vocal music together.
