But there's more to the disinterest in the national team than the woeful ticket sales for Wednesday's friendly suggests.
First, its Intelligent Search feature, which provides a mobile-friendly suggested search result experience across search providers.
I'm not against family matinees, but I think calling something family-friendly suggests so much that the rest of the stuff is unfriendly to families.
The friendly receptionist suggested lunch.
It was also, importantly, "business friendly", which suggested some ways in which cash-strapped local authorities might manage to extract much-needed capital.
A friendly agent suggested I was trespassing on hallowed ground and should find another story that didn't involve so many iconic men.
A friendly student suggested that he switch to an academic program because vocational programs were intended for Puerto Ricans and blacks who were not expected to go on to college.
A friendly critic suggested to me that jokes about International Women's Day are in bad taste, that men should shut up and get out of the way of women's voices.
It's little wonder that Scottish Friendly recently suggested first-timers have just months left to purchase a house or "risk missing out on the chance of getting on the property ladder for years to come".
