Smarter, surely, to aim for another kid-friendly hit.
Following giant success with Paddington, StudioCanal could have another family-friendly hit on its hands with Shaun the Sheep the Movie.
The fan-friendly hit list spans electro thunks, guitar-riffing glam chants and even ballads as Peaches — an elfin figure at the center of yonic and phallic sets and costumes — moves from innocence to experience.
Sally Woodward Gentle, the executive producer, said the idea of turning Durrell's three books into a long-running series came about because of the commercial broadcaster's demand for a family-friendly hit on the biggest night of the week.
Caterwauling irritant Florence Welch and her Machine won a Brit without having done anything, but the subsequent album Lungs was held off the No 1 spot only by Jacko grief, while Pixie Lott, a photogenic 18-year-old from Essex, scored the radio-friendly hit of the summer with "Mama Do".
Elephunk (2003) yielded the upbeat club-friendly hit singles "Where Is the Love?" (a collaboration with Justin Timberlake), "Hey Mama," and "Let's Get It Started" (titled "Let's Get Retarded" on the album) and went on to sell more than two million copies.
Expectations have been raised at Syco, Cowell's record company, for the follow-up album, which could – if it contains the right combination of precision-tooled, radio-friendly hit songs – establish the clean-cut British quintet as the world's best-selling group.
