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In 1984 he went for broke: a self-mythologising movie based on his own life and on the friendly competitiveness of the 'Uptown' scene he'd spawned in Minneapolis.
Fast forward and the global hit Pokémon Go hits the "transmedia" sweet spot perfectly: a license that combines 90s game nostalgia, Japanese color palettes, full spectrum imagination and friendly competitiveness.
It has two professional football (soccer) clubs, Heart of Midlothian and Hibernian (with ties to the Protestant and Roman Catholic communities, respectively), whose fierce but generally friendly competitiveness mirrors the "Old Firm" rivalry between Glasgow's ("Protestant") Rangers and ("Roman Catholic") Celtic.
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Friendly competition.
Researchers assigned almost 800 students at the University of Pennsylvania an 11 week-long gym regimen to test whether friendly camaraderie or hardcore competitiveness is an effective motivator in getting people to exercise.
In other words, this paper offers a methodology that companies can employ to boost their competitiveness by realizing sustainability-friendly decisions.
Will technological advances reduce the production cost of more environmentally friendly biofuels to the point of commercial competitiveness?
The announcement that the rule would be scrapped was followed a few days later by the announcement of several liberalisation measures for the financial sector.Mr Najib has made clear his determination to pursue business-friendly policies, to improve the efficiency and competitiveness of the Malaysian economy and to attract foreign investment.
At first wary of each other, a keen competitiveness takes hold, aggressive, then increasingly friendly, as each faction finds points to admire in the other.
In a nutshell, the transformation shall be climate- and environment-friendly, secure energy supplies, guarantee planning reliability and competitiveness for companies, leave energy prices at a level affordable for everyone, and last but not the least, meet public acceptance.
Creative competitions involve varying degrees of competitiveness.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com