When I later asked Mr. Auriemma if I should believe our waitress's friendly claim to have eaten a portion by herself, he laughed.
A more recent study by Kim et al. (2012) found that there was a significant effect of social norms and environmental concern on consumers' purchase intentions from retail apparel brands that have environmentally friendly claims in their advertisements.
Only the family-friendly Mail claimed it stood for "sign in, slope off".
Yet while many other industries might plaster their marketing with eco-friendly claims, changes to Champagne, as with so much else in France, are being made discreetly.
When a judge ruled last week that an injunction be lifted on the German chapter of the Friends of the Earth (FoE) so it could criticise the "bee-friendly" claims of a chemical giant's pesticides, campaigners hailed it as a victory for freedom of speech.
Late last month, for example, the Committee of Advertising Practice in Britain, the industry's self-regulating body, proposed stiff new rules for environmental advertising on television, including a requirement that eco-friendly claims should attach to the entire life cycle of a product — from raw material harvesting to factory and on to landfill.
According to the PAI report: "The lapse is significant in the case of the UT report, given the public importance of the issue, the report's bold, industry-friendly claim on such a controversial topic of inquiry".
The federal agency publishes guidelines for how companies can use product certifications, seals of approval and other eco-friendly claims.
Then, when the clubs broke in such friendly fashion, declarer claimed 11 tricks: two spades, three hearts, one diamond and five clubs.
Fiji Water has also aggressively styled itself as an eco-friendly product, claiming that it pays to offset all the carbon emissions which come from transporting square plastic bottles from one of the world's most remote locations to the refrigerators of major cities.
