Its warning came hours after another leading firm, Scottish Friendly, claimed a mis-selling scandal was "almost inevitable", with buy-to-let investment posing the most obvious risk.
A more recent study by Kim et al. (2012) found that there was a significant effect of social norms and environmental concern on consumers' purchase intentions from retail apparel brands that have environmentally friendly claims in their advertisements.
According to the PAI report: "The lapse is significant in the case of the UT report, given the public importance of the issue, the report's bold, industry-friendly claim on such a controversial topic of inquiry".
Yet while many other industries might plaster their marketing with eco-friendly claims, changes to Champagne, as with so much else in France, are being made discreetly.
When a judge ruled last week that an injunction be lifted on the German chapter of the Friends of the Earth (FoE) so it could criticise the "bee-friendly" claims of a chemical giant's pesticides, campaigners hailed it as a victory for freedom of speech.
Late last month, for example, the Committee of Advertising Practice in Britain, the industry's self-regulating body, proposed stiff new rules for environmental advertising on television, including a requirement that eco-friendly claims should attach to the entire life cycle of a product — from raw material harvesting to factory and on to landfill.
The federal agency publishes guidelines for how companies can use product certifications, seals of approval and other eco-friendly claims.
The most delicious part of the sweeping Ryan proposal is his assertion that it is budget friendly, a claim he makes by citing a Congressional Budget Office analysis that even with massive tax cuts, revenue as a percentage of gross domestic product would be at 19 percent in 2030.
Only the family-friendly Mail claimed it stood for "sign in, slope off".
Fiji Water has also aggressively styled itself as an eco-friendly product, claiming that it pays to offset all the carbon emissions which come from transporting square plastic bottles from one of the world's most remote locations to the refrigerators of major cities.
