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By this time, the friendly baby visit had morphed into what it truly was: a stiff news conference.
So the plethora of lovely-looking baby skincare ranges around these days - Burt's Bees, Green Baby, Earth Friendly Baby, Organic Babies - are all incredibly tempting.
Earth Friendly Baby's chamomile bubble bath is half the price of their lavender bubble bath (they don't use parabens or SLS).
Moon Frye also started an eco friendly baby store in LA, designed a product line for Target, and authored two books oriented towards parents, "Happy Chaos," and "Let's Get This Party Started".
At the company's Santa Monica headquarters this week, Alba told The Times that she came up with the idea after becoming frustrated during her first pregnancy by the lack of safe, affordable and environmentally friendly baby products.
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The Honest Company, Ms. Alba's start-up selling eco-friendly baby supplies, has raised $27 million from investors, including Lightspeed Venture Partners.
For Mr. Johnson (a k a the Rock) it is a total about-face after the family-friendly baby food of "The Tooth Fairy".
Jess, who is a company director of Naturebotts, an online shop for eco-friendly baby products, is cautious about what her children are watching and reading.
After two years of trading, Jessica Alba's The Honest Company – "a trusted source for stylish, eco-friendly baby diapers" – was valued at $1bn.
The Honest Company, Jessica Alba's e-commerce startup best known for its eco-friendly baby products, expanded this fall with the launch of Honest Beauty – a beauty line that continues the company's mission to offer products with fewer harsh chemicals.
The Honest Company is an eco-friendly baby product brand owned by actress Jessica Alba.
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