Your friendly-assertive voice is the one that's always calm and courteous but never gives in.
Wildfire and Portico were two telephone-based electronic personal assistants introduced in the late 1990s, both of which used female voices meant to remind callers of friendly but assertive executive secretaries.
Local workers perceived their Filipino superiors or colleagues as generally knowledgeable, friendly but less assertive.
In a workplace that is not always female friendly, especially to assertive women, this path has been wrought with challenging obstacles.
The serving staff — friendly, if a tad assertive — are happy to guide you in your choices.
The way you want your brand to be portrayed – friendly and chatty or assertive, informative and persuasive – should determine how you approach the development of these guidelines.
The extraversion-introversion domain comprises many related (but partially separate) traits, including being talkative, sociable, friendly, fun-loving, gregarious, assertive, active, persuasive, and excitement-seeking.
Unlike women of all races, who have to walk a fine line in male-dominated professions — for example, being friendly without seeming sexual, being assertive without coming across as aggressive — black men could fairly easily capitalize on culturally masculinized interests and activities to forge a bond with their white male colleagues.
Past advice from experts such as Facebook COO Sheryl Sandberg has encouraged women to combine an assertive message with smiles, friendly gestures, and other non-threatening and traditionally feminine behavior.
