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Think about it as running uphill versus running downhill.
This is a vintage matchup of passing versus running.
We're more likely to catch a yawn from a family member versus a friend, a friend versus an acquaintance, and an acquaintance versus a stranger.
Borst, the Van Gaal lover versus Borst, the Van Gaal hater; Borst, the man who wants to be Van Gaal's best friend versus Borst, the man who wants to annihilate Van Gaal Borstthethe gobshite, versus Borst, the astute, passionate, sometimes brilliant, football writer.
Later, another friend came running up to me.
Giants running backs Brandon Jacobs and Ahmad Bradshaw vERSUS Packers running back Ryan Grant Brandon Jacobs, Ahmad Bradshaw and Ryan Grant were Giants teammates in September.
I had a created a business that ran me versus me running it.
(aka, your nearby friends house, running errands, work related).
That's the junior-high world: friends versus bullies, the in crowd versus the out.
The closeness-communication bias: Increased egocentrism among friends versus strangers.
But even there, McCain only has 66,665 "friends" versus 467,814 for Obama.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com