("Zuckerman Unbound is a frictionless read: indeed, it's over before you know it").
If it was really user discontent with frictionless sharing of reading activities that was causing a decline, it wouldn't have happened so quickly and distinctly.
Just as "frictionless sharing" on Facebook is how you unwittingly come to inform friends you've been reading all the latest naked celebrity news, frictionless spending is why my Kindle is loaded with quarter-read books on topics that interested me for 30 minutes once.
Last fall, Facebook launched its "frictionless sharing" which shares information about what you are reading even if you didn't intend to.
Our premise was that reading an article should feel enjoyable, and that it should be frictionless and fun to get more context surrounding whatever you're consuming, whenever you want it.
And, of course, some may also be familiar with Kennish from Frictionless, which he built with Nik Cubrilovic to take having to download a Facebook app out of the process of reading news on the social network.
Otsmane-Elhaou says the writer and illustrator "aren't bothered about making you suspend disbelief and sit back and read, and have that frictionless experience, they're actually asking you, a little bit, to become more of an active participant in their story".
There is no editorial curation: content surfaces because your friends have read or watched it through frictionless sharing.
Worse, when this frictionless sharing scheme becomes fully operational, we will probably read all our news on Facebook, without ever leaving its confines to visit the rest of the Web; several news outlets, including The Guardian and The Washington Post, already have Facebook applications that allow users to read their articles without even visiting their Web sites.
The publicity material, which I read only after the screening, revealed that Jackman's later scenes take place in the twenty-sixth century, and that the bubble is in fact a type of frictionless spaceship.
