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Last month the new chief executive, Keith Jones, pledged to make the 249-store chain synonymous with promotions as he revealed sales growth had taken a fresh dive.
In the intervening six weeks retailer after retailer has reported a plunge in sales as already-fragile consumer confidence has taken a fresh dive.
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The sluggish economy will be the decisive battleground of the next election, and after Britain's new dive into a fresh economic contraction during the final quarter of 2012, the opposition might have expected to be winning the blame game.
And it renders any bad news — even bad news that has been anticipated and published in advance, like Greece's again missing its deficit reduction targets this week — enough to send markets into a fresh nose dive.
There's outstanding snorkelling and diving, fresh water from a spring, and surprisingly varied food.
I wanted warm water, scuba diving, fresh fish, frangipani and distance, because from the Seychelles, there is nowhere anyone in a hurry can go.
Order a cappuccino, flat white, latte or long black (hold the milk), along with a fresh croissant, before diving into the Rocks Markets, a tasteful street fair held every weekend that carries everything from hand-sewn children's clothes to vanguard tea ware.
8 25 a.m.: With a fresh diaper, Mason dives head first into the 100,000-square-foot warehouse whish is WalMart and somehow immediately locates the Thomas the Tank Engine display.
So as of right now, while some of my other friends frantically write their MCATs, wait anxiously in the mail for their LSAT scores and attend graduate fairs, I'm quietly taking a step back and seizing this fresh start before diving into grad school.
For seasoned divers, apps can help you log dives; you can enter data on your smartphone while every detail about the dive is fresh in your memory.
You will find more at-hand language: "a fresh start" and "a dive bar" and "the tip of the iceberg" and "the whole nine yards".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com