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On the supply end, Fresh Buddy says it sources directly from farms, bypassing layers of distribution to cut costs.
Like its parent, Fresh Buddy sells and delivers vegetables and fruits, but it comes with a twist.
Fresh Buddy has utilized the social reach of Tencent's billion-user messenger WeChat where shoppers can discuss potential purchases and recruit others.
Zeng Bin, founder and president of Miss Fresh, owns 40.79 percent shares in Fresh Buddy while Miss Fresh has an 11.8percentt stake in the new app, according to enterprise registration information that's publicly available.
Fresh Buddy plans to spend the proceeds to strengthen its supply chain and logistics center.
The new financial injection came just months after Fresh Buddy, or Meiri Yitao in Chinese, made its debut in April and raised $30 million from a Series A round led by DCM Ventures in July.
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