An advertising campaign for 989 OnDemand is being created by Red Tettemer & Partners in Philadelphia, an agency that also works for Renuzit Fresh Accents air fresheners, Dial for Men, Century 21 and Maaco.
A section of the Renuzit Web site devoted to Renuzit Fresh Accents can be found at renuzit.com/hellogorgeous.(Coincidentally, ads in a campaign for new Tide Pods, which plays off variations on "pop," calls the tablets a "Pop of hello gorgeous").
As for the tone of the Renuzit Fresh Accents campaign, "we don't want to take ourselves too seriously," Mr. O'Connell says".We want to have some fun with it," he adds, so the ads are presented "with a wink," with an eye toward "some shareability and talk value".
Its delicate bitterness plays off the subtle earthiness of thinly sliced fresh porcini, accented by bits of sharp, salty pecorino.
The phrasing was consistently fresh and sharply accented but never mannered; the textures were both transparent and lush; and the playing had an urgency that made it seem as vital and new as the Kernis and Moravec scores.
Sometimes origami-pleated and often tiered, the decorative accent looks fresh this season with the addition of feminine, frayed edges.
Fresh onions and garlic accent every savory dish, and the local apples are pressed into especially tasty cider.
The pleasures begin with the smoky bouquet, continue with the smooth texture and are accented by fresh, agreeable oaky notes from the barrels.
But now it's off to a fresh start, with tropically accented d?r and a new chef, Harry Stoehr, from DB Bistro Moderne, devising pan-Latin food with a nod to north of the border.
