As a vehicle drives through an E-ZPass lane, a high-speed radio frequency reader almost instantly identifies the tag mounted to a dashboard or windshield and matches it against the list to see if the holder has enough money set aside to pay the toll.
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Similarly, the price of the radio-frequency readers must drop from a few thousand dollars each to $100 to justify putting them throughout a store, says Simon Ellis, a supply-chain futurist with Unilever.
In ten years nearly every consumer item will probably bear a tiny chip that continually broadcasts its existence to radio-frequency readers at loading docks, store shelves, entrances, security stations and parking lots–just about everywhere.
In ten years most every consumer item, from jeans to dish soap, will probably bear a tiny chip that continually broadcasts its existence to radio-frequency readers at loading docks, store shelves, entrances and parking lots–just about everywhere.
Similarly, the price of radio-frequency readers must drop from a few thousand dollars each to $100 to justify putting them throughout a store, says Simon Ellis, supply-chain futurist with Unilever.
Its power, he explains, can come from either a radio-frequency reader, as in RFID, or the ambient radio power from television, FM radio and WiFi networks.
Privacy advocates are also quaking over the possibility that anyone with a radio-frequency reader, including the government, could find out where a passerby had purchased his shoes.
Privacy advocates are quaking over the prospect that anyone with a radio-frequency reader, including the government, could find out where a passerby had purchased his shoes.
