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Just as important, however, in the ideal scenario, common data sources connect individuals across devices, allowing advertisers to build incremental reach, control frequency of messaging to an individual and even tell sequential stories to the same consumer over time.
Our own experience also indicates a link between the frequency of messaging and impact on behavior change.
For example, what is the optimal frequency of messaging to ensure that patients remain engaged with and responsive to this type of service and are likely to follow advice to comply with medication, improve their health condition or lifestyle?
Our results indicate that RL is able to learn to personalize messages to individuals based on their true underlying causes for non-adherence, adapt to changes in the underlying causes for non-adherence over time, and adapt the frequency of messaging so as to avoid message fatigue.
And so the attractiveness ratings, as well as the frequency of messaging, are factored in.
Irrespective of the specific pathways through which high exposure drives behavior change, both evidence and theory (not to mention a century of experience from the advertising industry) suggest that high frequency of messaging is a crucial component of successful health communication campaigns.
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Temporal information could be information about what time of the day messages are posted or frequency of messages during longer time periods.
In this temporal graph, the frequency of messages exchanged by two users might change, with periods of inactivity followed by bursts of messages.
Measurable functions, for example, can represent various attributes of the nodes such as income or frequency of messages in social networks.
More low-level communication mechanisms only allow for a quantitative analysis of the occurrence of message types, the frequency of message sequences, and the empirical distributions of parameter values.
For example, if I wanted to pull out a user's top 5 contacts, I could do so by looking at the frequency of messages sent to all contacts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com