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According to LoveFilm chief executive Simon Calver, iPlayer's free proposition has reinforced consumer expectations that online video should be free.
This is a new twist on the familiar BOGOF offer, a Buy One Give One Free proposition, and we very much hope that giving books will become a ritual on this day every year.
The company's simple "SMS but free" proposition is lighting the world on fire, but at some point will consumers find that offering mundane?
There's a strong case to be argued that, ultimately, premium music streaming services like Spotify et al. will need to partner with ISPs and telcos in order to achieve the "feels like free" proposition that's required for mass adoption.
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Appealing to them with cooperation and reasoning, rather than 'axis of evil' talk, is a virtually risk-free proposition for the U.S".
(In an interview, Cole said that he viewed Weinstein's directing of amfAR funds to a theatrical nonprofit "legitimate," and that he encouraged others to sign the N.D.A., which he considered a "risk-free proposition," after consulting an attorney).
Insofar as Heitkamp, Begich and Pryor take the easy way out, they reinforce the stereotype of an all-powerful N.R.A. Challenging the N.R.A. is not a risk-free proposition, but submission serves only to reinforce the image of Congress as the captive of special interests.
Certain methods of spoofing phone numbers make it so they only connect one way, which makes spamming people a risk-free proposition.
If 1 < α, then there exist 2 × 2 matrices A, B with 0 < B ≤ A that do not satisfy the inequality ( A r 2 B p A r 2 ) 1 + r p + r α ≤ A ( 1 + r ) α. On the other hand, the following 'α-free' proposition corresponds to the case 0 < q < 1 of Theorem 1.3 by putting q = p + r 1 + r.
Investing isn't supposed to be a risk-free proposition.
In a world where everything's refundable, fast-forwardable or otherwise disposable, it's easy to forget that buying a movie ticket has never been a risk-free proposition.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com