Fantasy franchise products and sequels proliferated.
"Dora the Explorer" videos, the first franchise products to come out last month, have stayed on the Amazon.com video top-10 sellers' list.
Other blockbusters franchise products such as sing-a-long Elsa doll from Disney's animated movie Frozen (£39), already very popular last year, as well as an interactive Thunderbird playset (£80) will also be amongst favourite according to experts.
Really, it's yet another superhero-origin franchise product, like the recent Superman and Dark Knight films, giving massively elaborate explanations for the hero's name and that of his horse.
Wingard has done fine work within the remit he was given, but it's ironic that The Blair Witch Project, filmed on the fly and off the cuff for $22,000£16,50000), is now a potentially huge franchise – product – to be pumped.
Microsoft owes much of its success to its skillful care and feeding of software developers, making it comparatively easy and inexpensive to write programs that run on the company's franchise product, the Windows operating system.
"This is not about the customers we already do business with and our franchise product that is already in high demand," said Denise F. Warren, a senior vice president and chief advertising officer of The Times.
Like Slumdog Millionaire, it's a film in which a British TV show has a starring role, and perhaps in the future every small-screen franchise product will get its own movie deal.
"It is another franchise product from the Marvel pipeline, conceived without much inspiration in a CGI-green screen world, and without the sprightliness and novelty of the previous Thor outing, directed by Kenneth Branagh".
Franchise product, often violent, nonetheless continued to dominate the release schedules, with new adventures in the Mission Impossible and Bourne series (Mission Impossible Ghost Protocol [Brad Bird] and The Bourne Legacy [Tony Gilroy], respectively), The Amazing Spider-Man (Marc Webb), and a showcase of Marvel Comics heroes in The Avengers (Joss Whedon).
