The importance of framing is widely recognized, especially given the potential for frames to influence the policy environment [ 22].
30 The way in which this information is framed is likely to influence the decision made.
Local-level policy development was often framed as easier to influence than that of the central government.
Such framing is known to influence public awareness, attitudes and behaviours, which may promote public support for policy action on alcohol and provides a case study of how the media can play a role in the development of innovative alcohol policy.
In practice, framing has been shown to influence personal choice when deciding on medical procedures [ 27, 33, 50].
Studies have shown that the particular clinical framing of symptom presentations tend to influence how people present their illness complaints [ 32, 38].
Similarly marketing has influenced the way we approach the design of proposals, where as a minimum the researchers must think about key audiences to influence and how to frame their research to get these audiences' attention.
The use of mixed graphic types with both fixed and multiple time points may have led to framing effects influencing patients' preferences.
Altogether, institutions, framing, and interests influence the trade-offs that participants in the policy conflict will have to make, which ultimately restricts the policy outcome.
By presenting risk in different ways, framing effects may influence how it is perceived [ 19].
