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Farage is framing the situation as an either/or.
A more useful way of framing the situation might be for designers and engineers to move forward as comrades in taking on the challenges of the creation process.
In framing the situation just so, it becomes possible to remove any negative impress from the idea of spying and replace it with: I trust you.
So if you're someone who plays to win, try to avoid framing the situation more in terms of what you could stand to lose.
The press, pundits, bloggers, and virtually everyone else immediately took sides as if for a gladiatorial contest, all of them framing the situation in the same kind of "us vs. them" way.
Framing the situation as a personal "change project" as opposed to a more official and possibly stigmatising "illness project" can make a big difference.
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Many of the aid organisations that typically organise refugee camps are not present in the Jungle because of the French state's reluctance to frame the situation in Calais as a humanitarian crisis.
Here is how Barry Diller, the media mogul, framed the situation: "This isn't about good governance; it's about busybodies without a clue, trying to do the dumbest thing — slapping and shaming a superb C.E.O. for utterly no practical reason".
He framed the situation as China favoring the "home team".
The team reasoners then re-frame the situation to defend themselves.
This conception of the narrative can provide the physician with a way to frame the situation for the mother.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com