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Rather than framing the challenge as one of building a better churn model, they will look to improve their understanding of the customers behind the data.
Framing the challenge is one of the most subtle and sensitive tasks of the tipping point leader; unless people believe that results are attainable, a turnaround is unlikely to succeed.
In framing the challenge we were very purposeful in using "financial wellbeing" as opposed to simply "financial security" or "financial literacy". Financial wellbeing is a more holistic measure of someone's financial health, ensuring he or she is not just surviving, but also thriving as a whole person.
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Yet, companies and executives spend endless amounts of time and money trying to foster collaboration through technology, training, and memos instead of quickly defining the problem, framing the challenges, and inspiring people to come together and tackle it.
The content: framing a challenge, taking action to find a fresh perspective on that challenge, intentional reflection, and finally the act of re-framing the challenge (most teams will pick this).
In an interview, Mr. Ozzie framed the challenge further.
Lockyer, the treasurer, framed the challenge like this: "No one has figured out how to legislate against the business cycle, so we know that there will be ups and downs".
I mean I think if you try and frame the challenge that we're after, it's really about trying to simplify the traditional and the new worlds of enterprise I.T.
They were designed for learning; their leaders framed the challenge in such a way that team members were highly motivated to learn; and the leaders' behavior created an environment of psychological safety that fostered communication and innovation.
But by encouraging people to step back and reconsider old problems or entrenched practices, the designer can begin to re-frame the challenge at hand — which can then steer thinking in new directions.
"The president himself has framed the challenge of going all in to cut the pollution that causes climate change while still having an 'all-of-the-above' energy policy," said Gene Karpinski, the president of the League of Conservation Voters.
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