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Frame the problem, then step back.
How we frame the problem influences the solutions we propose.
It also helps frame the problem around data from random, scattered Facebook non-users.
Frame the problem as a question: Why aren't people using mosquito nets?
And very often, leaders frame the problem of tradeoffs in that way.
And, how does the definition of edibility influence how we frame the problem?
First, frame the problem as one to be resolved jointly, in a spirit of cooperation.
"Her questions will help you frame the problem". Chances are, your first attempt at a pitch will miss the mark.
Dig deeper and you'll find that the diversity of views usually corresponds with how executives frame the problem.
"It helped frame the problem but it didn't really offer up a solution," Mr. Case told him.
While I much prefer Norway's generous maternity leave and public-nursing laws, both the Norwegian and liberationist views frame the problem as something moms have to deal with.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com