It is much more effective to frame the "change" as a change of behavior a tweak, an adaptation rather than a change of self.
The McCain campaign has been very active in prepping the press to ask his questions with his frames: The Maverick Frame, the Country First Frame, The Surge Is Working Frame, the Victory Frame, The Drilling Frame, the Change Washington Frame, and so on.
Rather, the aides framed the changes as an attempt to reach out directly to the Cuban people, and beyond.
While WhatsApp has framed the changes as a way to give people a better service, not everyone is convinced.
In making his case, Mr. Obama framed the changes as a round of improvements that would build on previous efforts to make it easier to refinance mortgages.
In an interview, Mr. Dimon framed the changes as part of his effort to groom several senior executives but played down the impact of the moves in the bank's closely watched succession race.
What is the time frame for the changes?
His statement included no time frame for the changes.
Sergei Agarkov, a prominent Russian sexologist, framed the change as sexual evolution rather than revolution.
