Deborah Tannen, a professor of linguistics at Georgetown University, recalled the 1986 speech in which President Ronald Reagan framed perceptions of "government," to great effect.
The results suggest that a second language can play an important unconscious role in framing perception, the authors conclude online this month in Psychological Science.
This explosive combination of great product and framing perception can be seen in company slogans like Google's "Do No Evil", Apple's "Think Different" or even Zappos' "Emotionally Unprepared".
The film version of Dr No, first screened 50 years ago and still a TV favourite, and other Bond movies have helped frame public perceptions of the hazards of nuclear power along with accidents such as Three Mile Island, Chernobyl and Fukushima, according to David Phillips, president of the Royal Society of Chemistry.
Instead, the scenarios provided a broad future vulnerability context (different from the current status of the reef) that participants could draw on to explain or frame their perceptions.
To deny Google's power over framing our perceptions would be delusional, but the curator, in seeking out frames within these frames, reminds us of our humanity.
Tasmanians generally disliked clearfelling more than Oregonians, likely due to different political narratives framing these perceptions or to higher aesthetic impacts in Tasmania due to burning.
Specifically, our study shows that local frames increase perceptions of the severity of the problem and support for local (sub-national) policy action for all subjects, as well as behavioral intentions for subjects who are Independents or Republicans.
These are the words we now use to frame our perception of the world around us and, to a large extent; these words dictate how we will deal with it.
