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4. Tell the story of your brand. 5. Frame it to represent your brand's future.
"When I was living in China, if I encountered an uncomfortable or irritating situation, I could at least frame it to myself as a cultural oddity, and find it interesting and quaint," he wrote.
You consider the topic and how you can frame it to meet their cognitive needs.
It is, once again, "the economy, stupid". Maybe that is how we must frame it to adequately convey the urgency.
Perhaps surprisingly, it was Obama who raised the issue first, seeking to frame it to his advantage.
Don't seem frustrated or angry when you have to bring a manager over to sort things out for your customers; instead, frame it to them as an extra step you're glad to take to make sure they're satisfied.
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In this case, the branding of the deal includes the way that leadership delivers and frames it to its people.
The Sheridan Expressway frames it to the east.
A "storyless story" may need a story framing it to function.
I have framed it to remind me that there is hope in this mad and increasingly vicious world.
He's also recording an event that he feels is important but framing it to look conventionally beautiful.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com