Over the course of the past five years Britain's electorate has become increasingly fragmented.
"Deteriorating relations between the US and Russia over Ukraine, the rivalry between Saudi Arabia and Iran, and rifts between the backers of Syria's fragmented opposition have sapped hope that a meaningful political process can take place.
Tim Gentry, global revenue director at Guardian News & Media and Pangaea Alliance project lead, said: "As the world becomes more complex and networked, Pangaea will give advertisers one single programmatic solution for driving influence at scale, allowing them to get cut-through in an increasingly fragmented market using the latest ad serving technology.
I do not want to be part of a fragmented health service that places financial considerations above the needs of patients.
She said it would create an even more fragmented system with more costs and more opportunity for train operators to raise fares and close services.
But the big idea is "bringing together three fragmented services into a single service coordinating all of a person's needs – physical, mental and social".
In last year's production of Charlotte Perkins Gilman's The Yellow Wallpaper, she built a film studio in miniature: a sound stage, a cinema screen, a booth in which a foley artist created live sound effects, and a cabin in which an actor voiced the main character's fragmented thoughts.
But foreign media firms have been slow to make big investments, opting instead for small stakes or licensing deals in a fragmented market dominated by regional language titles and family owned firms that are reluctant to cede editorial control.
As with car or home insurance, consumers are having to shop around frequently and use price comparison websites to get the best deals, with the fragmented market leaving some confused.
Brzezinski, of Polish origin, spoke of the dangers of resurgent, intolerant, nationalism in Europe, of the "chaos of religious fanaticism", of "restless and fragmented humanity".
In fact, a browse through the history of postwar elections in Britain suggests the next parliament will probably be the most fragmented in recent memory.
