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There might have been a canon of cool — Velvets, Miles, Rakim, etc — but it seems compromised now by the light-speed news cycle and a fragmented audience.
The Grammys have a broad, fragmented audience that is not united by any common taste or opinion, except possibly the opinion that the Grammys satisfy no one.
This fragmented audience, combined with the increasing role of MTV and the aging of the baby boomers, is taking its toll on old-fashioned Top 40.
Some programmes transfer to the large channel, but Hadlow insists BBC4 is a different animal which attracts an increasingly fragmented audience that defies categorisation.
In 2004, it bought Advertising.com, a network that collects ad space from across the Web and sells it to marketers, giving them a way to reach the Web's increasingly fragmented audience.
All see the chance to profit from the growing closeness between programmers and advertisers, who have been forced to band together to counter falling ratings, a fragmented audience and new technology like digital video recorders that allow viewers to skip traditional commercials altogether.
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Q: Isn't it harder to reach many fragmented audiences?
"Now with so many more channels and more fragmented audiences, it's next to impossible," he said.
Advertisers, especially those with time-sensitive messages, are not keen.The second, bigger problem is how to track fragmented audiences.
"Today's journalism is facing the same fragmented audiences that any other cultural form is facing, and it faces the same fierce competition from 'upstarts,'" Uricchio said.
It is a legitimate criticism, magnified by today's proliferation of competitive news outlets scrambling to hold onto increasingly fragmented audiences and advertisers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com