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Point — an 11-month-old, Palo Alto-based home equity marketplace that plans to take people's homes and make them completely liquid, divisible and tradable by letting owners sell fractional equity in them — is raising funding, shows a new SEC filing.
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While Yellowstone Club World Membership will not offer fractional ownership or an equity stake of any kind, a major draw for some potential members is the chance to own a stake in the club itself and possibly make a little money while on vacation.
Fractional ownerships, in contrast, involve actual equity in a property.
Franchisees themselves are at the frontline of community-level marketing and client engagement in their catchment areas, as fractional franchising builds off their brand equity.
As explained on theyachtshare.com, a $40,000 membership fee, in addition to monthly payments, provides 28 days a year on a captained luxury yacht that sleeps six -- but does not provide an equity stake in the boat, as the fractional ownership does.
Stanford's is, however, trying not to abandon its private equity funds and trying to sell only fractional parts of its current holdings.
In addition to wanting to pull some equity out of the house, which is being marketed on www.newwestpropertiesllc.com, there is an emotional factor behind opting for fractional ownership, he said.
Fractional distillation?
A fractional stare?
(GameSpot awards fractional points).
Are you a fractional owner?
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