TALKING SCENTS The Tunisian Neroli 4-Vial Variations Collection, offered by Lisa Hoffman Beauty, comes in a sleek leather wallet and has four scents.
At right, there's cucumber cleanser (left), and toilet "polish" (right) in four scents: green tea patchouli, citrus mint, jasmine lily and lavender pine.
Among these are Jao's Beard Scent, $28, a shea-butter-based balm that smells of citrus fruits and evergreens and is sold in something akin to a shoe-polish tin, and Brooklyn Grooming's Classic Beard Oil, $29, which comes in four scents and uses jojoba, argan and hempseed oil, among other ingredients, to tame whiskers.
In a nod to the fact that a polo team has four members, there are four scents named for supposedly desirable attributes of young men today: Sporty (lime and grapefruit), Seductive (dark chocolate and musk), Adventurous (mint and ginger), and Stylish (mandarin and kyara wood).
It doesn't hurt that Beyoncé promoted the fragrance with a steamy commercial deemed too hot for daytime TV in the U.K. Four scents tie for third place, each with $18 million in sales: Unforgivable by P. Diddy's Sean John brand, NYC by Sarah Jessica Parker, Fancy by Jessica Simpson and Harajuku Lovers by Gwen Stefani.
They breathe air that's been ionized and perfumed by one of four scents, if desired.
There were four scent options.
Ms. Bruni travels with tiny amounts of two or three scents and a scented candle for her hotel room.
Scented drawer liners by the Soap and Paper Factory in six scents such as verbena, green tea and fig, $28 for a box of six at soapandpaperfactory.com.com
This creamy mask is fragrant with five scents, including lavender, geranium and ylang-ylang.
The two scents are due out in — wait for it — February.
