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Google, for example, explains that its mission to organise the world's information is a continuation of its founders' research at Stanford University.
With success in hand, Houston offers this advice to founders: "Research what other companies have done" but be cognizant of the fact that "often what works for one company is just completely the wrong thing for another company".
I should mention that for celebrity founders, research supports that if they're operating in the same space [as their last company], they have a higher rate of success [than other people].
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Paul Allen, the Microsoft co-founder, financed research, as did Sun Microsystems and CDNow.
"Food today is all about exploration and innovation," says Martin Raymond, co-founder of research body The Future Laboratory.
Carl Miller is co-founder and research director of the centre for the analysis of social media at Demos.
Still, co-founder and research director Marcus Eriksen says he's had challenges over the years collecting data on various boats in every ocean condition imaginable.
Dr. Kari Stefansson, the company's founder and research director, agreed that whole genome sequencing would "give us a lot of extremely exciting data".
Founder of research and strategy consultancy BritainThinks "Old fashioned" and "socialist" (no compliment intended) were the words most often chosen to describe Jeremy Corbyn by BritainThinks' panel of undecided voters last weekend.
"Unfortunately, what we've seen historically and most dramatically in the last few years is that even simple lines can form an entanglement risk," says Calambokidis, co-founder and research biologist at Cascadia Research in Olympia, Washington.
"BioHaven floating islands are concentrated wetland systems that are essentially biomimicking nature's wetland effect," says Bruce Kania, the founder and research director of Floating Island International, the company behind the Fish Fry Lake rafts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com