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So most of our analysis is focused on the founder, the idea, and the market they are targeting.
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Advocates of information transparency point out that even if WikiLeaks founders, the idea it represents -- a transnational mechanism to disseminate information beyond the reach of any government, corporation or organization -- will live on.
They had a consulting firm NorthClick which built the Jimdo platform, but, in the familiar classic story of many web startups, frequent requests from friends gave the founders the idea to offer free "Jimdo-Pages".
Created by two women founders, the idea behind Founders Embassy is to democratize access to Silicon Valley for the most talented international startups that often lack the privilege of insider connections and resources.
"I believe we can keep the promise of our founders, the idea that if you're willing to work hard... you can make it here in America".
When Kozmo sued Urbanfetch, it contended that Ross Stevens, Urbanfetch's founder, stole the idea for an instant delivery e-tailer after Joseph Park, Kozmo's founder, sought money from him.
The second concern would probably be in equity for the "founder" of the idea.
Explains Current founder Stuart Sopp, the idea for the startup came from his own experience as a dad.
According to Qapital founder George Friedman, the idea is to bring spending and savings together in one product.
Mike Shatzkin, the founder of The Idea Logical Company, has been consulting with publishers about the coming digital revolution for decades, long before many of his clients knew what he was going on about.
That play may have foundered, but the idea stuck.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com