Mr. Benson had already found considerable success as a founder of Software.com, an e-mail services and software provider.
"It is doable," agrees Greg Wilson, founder of Software Carpentry, an organization funded by the Mozilla and Alfred P. Sloan foundations, which has been helping scientists build better software for 15 years.
In 2013, Andrew Yates, the founder of software company Artesian Solutions, described the measure as a disaster.
Tesla's founder, the software entrepreneur Elon Musk, has often called the Model S the safest car on the road.
Jacoby Thwaites, founder of software startup Sparkl, said the situation was different in the US, where investors have an informed and committed approach to innovation.
Bill Gates, founder of software giant Microsoft, has suggested that robots be taxed, with the revenue generated used to educate and train the U.S. labor force.
Kristel Viidik, founder of software testing company Testlio, talks about her family's background (from Viljandi) and their experiences during the occupations, until the regained independence, and afterwards.
Another investor won over by Paulson and Padilla is Jason Bennick, founder of software company DMX, who said: "It's a no-brainer, I am definitely coming.
The right pricing strategy takes into account the actual costs of running your business and prioritises profit margin, but it also safeguards the future, says Richard Taylor, founder of software development firm ISArc.
Take Sridhar Vembu, founder of software maker AdventNet and the second case study in the book.
