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Although Moogfest has been around for a few years in various incarnations, it found its niche this April in a lineup that included headliners the Pet Shop Boys, Giorgio Moroder, Kraftwerk, M.I.A. and Nile Rodgers (with CHIC).
"No one should expect a return to the glory days, but sales seem to have bottomed out, and it looks like it has found its niche as an enduring option in the marketplace".
As Mr. Burke noted, the Tory Burch line, founded by the New York socialite in 2004, also is succeeding because it has found its niche.
But that it has found its niche is clear.
Squeezed between the growing power of hand-helds and the shrinking prices of laptops, it never found its niche.
And while the Segway never gained mass usage, it certainly found its niche in areas like city tours.
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It never caught on in the U.S., but it did find its niche in countries like Brazil, where — for a while at least — it was the most popular social network.
It's nearly impossible that the Wii U will become a mega-success along the lines of the Wii at this stage, but it could still find its niche.
You may remember Flud as one of the early competitors in the consumer-focused newsreading space, where it struggled to find its niche against the likes of Flipboard, Zite, Pulse and others.
It's #waywire trying to find its niche.
It took time for the franchise to find its niche.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com