European leaders will find it difficult to admit that their approach is failing.
Drug companies must decide early to cancel a failing research project to avoid wasting money, but find it difficult to admit they have made a mistake.
Others, such as Coca-Cola and McDonald's, complacent from past success, find it difficult to admit that their customers are drifting away to newer offerings.
"Any single, straight man who has the slightest bit of insecurity about his own sexuality will probably find it difficult to admit to owning or even appreciating cats" he said, echoing Mr. Scalzi's sentiments.
We also find it difficult to admit that we are wrong, to resist our own biases and to accept that truth as we understand it is ever changing as new empirical data are gathered and tested – all staples of science.
During Reigns' absence, the quality of the red brand has undoubtedly dropped, and it's because Reigns has proven to be irreplaceable no matter how many fans may find it difficult to admit that.
"I think we find it difficult to admit that we don't know," says Stephen Barclay, who researches palliative care at the University of Cambridge, "because patients come to us, and we look to ourselves to be people who investigate, make decisions, make a diagnosis and have an action plan".
And people can find it difficult to admit that they were wrong or to change their position on something, it's very rare that we have an argument with someone and at the end of that argument the other person says – oh you were right all this time, I'm so glad you've pointed that out to me – it's just not how people think and scientists are the same.
Parents may find it difficult to admit to feeling under stress from fear of losing the child and also feelings of guilt.
Men have seem to find it difficult to admit that there is a problem, to ask for help, to identify and process emotional states, and to deal with intimacy [ 59].
