"We found book stamps from places you wouldn't have thought people were reading," Rosenberg added.
The most commonly found book on any brand guru's bookshelf (with the possible exception of Malcolm Gladwell's The Tipping Point) is the Canadian journalist Naomi Klein's No Logo.
Ms. Bell is not sorry she went the self-publishing route, but like so many authors (and yes, even those who are traditionally published) she found book promotion much tougher than she thought it would be.
Soon the police were knocking on the door of their flat in Noel Road and they quickly found book jackets in the process of being doctored and art plates all over the walls.
But he also notes another point that Pew has found: "Book reading has almost always been something that richer people do more than poorer people do".
Randall Munroe of xkcd fame has been looking for a way to comfortably read books in bed with very little effort for decades and thanks to the Kindle 2, he's finally found book reading bliss.
