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Maybe I'm just star-struck, assuming that if you're wearing Foster Grants, you must be a celebrity.
The physical work of a baker requires agility and stamina and a bent toward stubbornness, or perfectionism, and even behind the Foster Grants that attitude slammed through.
Raquel Welch has a rich Venusian tan so buttery and smooth she looks like she is being viewed through a pair of Foster Grants.
A. Thanks, dear reader, for your question, which plays off the brand's venerable slogan, "Who's that behind those Foster Grants?" The theme, created decades ago by the old Geer, DuBois agency, was featured in ads with celebrities of the era like Woody Allen, Louis Jourdan, Peter Sellers and Raquel Welch.
Where governments can afford to help, as in South Africa, Namibia and Botswana, bigger pensions and foster grants can keep families together.No parents, no grandparents eitherBut as today's grandparents die of old age, and the middle generation succumbs to AIDS, there will be fewer people to care for future orphans.
But what I really notice, something consumers under the age of 35 might not, is the tag line in the spot: Whos that behind those Foster Grants? a line first used in 1965 to sell sexy sunglasses, not the sexy reading glasses Ms. Welch promotes in the latest campaign.
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(Ms. Welch returned in a Foster Grant ad in 2010, for the brand's line of reading glasses. Time marches on).
Commercials, print ads, ads online, signs in stores and ads in social media will promote both sunglasses and reading glasses in the 2013 Foster Grant line.
Foster foster foster!
He did advertising photography for I.B.M., T.W.A. and Seagram, among others, and won the award for the best print ad of 1972 from the Art Directors Club of New York for his work for Foster-Grant sunglasses.
South Africa offers two cash transfers designed specifically to benefit children: the Child Support Grant, for low income families with children, and the Foster Child Grant, for children living outside of parental care.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com