It's fostering a new positive and accurate myth of what business is, which serves as a new evolutionary attractor for the future of business.
Blatter has the right to proclaim his munificence, and foster the myth of his martyrdom, but no one believes a word uttered by his apologists and apparatchiks.
"They get to have a different set of standards, and their business success translates into them being above the law of the companies". In Silicon Valley, where companies foster the myth of the wunderkind who, despite his inexperience and immaturity, can build a multibillion-dollar product, that phenomenon is especially pronounced, Dermody said.
Some remarkable small events arose from this exalted condition as DiMaggio and the press conspired silently together to foster the myth of classical perfection and heroic goodness.
For decades Trump fostered the myth of a dealmaker doyen, a man driven solely by his resolute desire to peak in business.
There are even TV shows where attractive people sit in the hot water together and look sexy, fostering the myth that a trip to a town like Beppu, with its multiple mixed onsens and thrill-seeking visitors, is the perfect outlet for all the pent up sex the Japanese traits of hard work and preschool-level bashfulness tend to nix.
He had shed his lower-middle-class origins for a de-luxe persona, and in all his public guises — songwriter, performer, playwright, personality — fostered the myth of a British talentocracy in which he was queen of the worker bees.
(Deadspin's Emma Carmichael did a smart, wry job of lining up the lengths to which various outlets went in trying to foster the mentor myth without acknowledging that their only evidence was skin color).
Closer to home, UK Athletics will rely heavily on Coe to foster the florid myth that next year's World Championships in London will signal the start of a new, clean era.
