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A few forward-thinking firms can provide inspiration.
It means they're turning away from global multi-nationals such as Amazon or Starbucks who pay little tax in the UK and looking for forward-thinking firms that are reacting positively to the growth of the emerging sharing economy.
Useful advice on how uneasy inter-generational working relationships can be improved is offered: forward-thinking firms tend to retain and motivate younger staff.In the end, some senior executives admit that millennial attitudes bring benefits, including less rigid hierarchies and skilled, well-rounded employees.
Forward-thinking firms are fixated on elevating employee experiences and productivity.
But there are three ways in which forward-thinking firms can benefit from these enforced contract changes to innovate their contract management approach: standardization, automation and digitization.
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"It's a very forward-thinking firm," said Jim Wiatt, chief executive of the William Morris Agency, which also represents Mr. Stone and Mr. Parker.
"Is digital marketing and technology really something traditional companies should give their attention to if we aren't changing formats?" This question stands knocking on the doorstep of every forward-thinking firm.
But forward thinking firms are crafting alliances with new players.
Forward thinking firms like A&O as well as some in-house legal departments and elite providers see the writing on the wall.
This is where the action will be in 2019 and beyond: forward thinking firms will begin to automate routine office tasks like accounting and billing, but then seizing the larger opportunities: looking across your entire enterprise, and using A.I. to enhance customer experience, get better at sensing demand trends, automate machines, and serve customers in new ways.
That view has shifted among forward-thinking media firms, who appreciate that the best news readers bring a ready-made audience for new exposure and potential advertising money.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com