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forward looking baseline.
Markets are forward looking.
Su and Zhang (2008) study the impact of strategic customer behaviors on supply chain performance based on a newsvendor model facing forward-looking customers, and find that a seller's stocking level is lower than that in the classic model without strategic customers.
A successful MedStartr project will have forward-looking customers be the initial users who can then lead to the first wave of word-of-mouth referrals.
The company says its US customers "experience savings of approximately 20% on average off their heating and cooling bill and we're looking forward to helping customers in the UK save as well".
Debra Barber, managing director at Cardiff Airport, said: "We're looking forward to welcoming customers to the airport over the whole Christmas period.
"Business customers are looking forward to Windows 8 because they don't have to compromise between tablet and PC".
When asked, Amazon said it isn't prepared to share more about the service today, but notes that it's looking forward to getting customer feedback on the new product.
We're looking forward hearing feedback from customers testing the beta, and are eager to get this feature in the hands of customers in our Slack mobile apps soon.
"Customers look forward to using the NBfL (New Bus for London) as overall it is perceived to be a more comfortable and reliable journey than other (older) bus types," it adds, noting that the "conductor" adds to the "human factor".
Even larger startups like Box*, Evernote and Twilio, have built quality events that customers look forward to every year.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com