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The danger is that you just bring forward demand.
One is that companies may be shunting forward demand to keep their top line going strong.
"But as you look forward, demand is starting to soften for the fourth quarter.
Figure 5 below shows a long-term view of natural gas storage in months of forward demand cover (three months forward, in this case).
"We have now seen manufacturing jobs increase every month for the past year – a natural function of companies reacting to backlogs and ongoing forward demand.
Lately, the analyses in books such as Sheryl Sandberg's "Lean In" and Katty Kay and Claire Shipman's "The Confidence Code" have focussed on women's personal attitudes — how they need to just step up, put themselves forward, demand that raise.
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Aguero urged his team-mates forward, demanding they give him the ball.
A 65-year-old woman claiming to be his illegitimate daughter stepped forward, demanding to be let into the hospital to meet him.
Victims are stepping forward, demanding face-to-face meetings with their bishops and filing lawsuits asking for millions of dollars in damages.
Emerging from nearly six years of crisis, the question "can't we do better than capitalism?" pushes forward, demanding discussion, debate, and democratic decision.
Back in the day, when the Ireland scrum-halves would be practising their passing in an empty room at the team hotel, he'd be the only forward demanding to join in.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com